Busola Akin-Olawore
Personal Website
Let’s Work Together! Contact us at Versa Research
I am a skilled qualitative research moderator and quantitative data analyst, with over 12 years of experience conducting product research, consumer research, market research and social research.
I hold an Honours Bachelor of Science (HBSc) in Psychology and Health Studies from the University of Toronto, a Data Analyst Certificate (RAPP) from Humber College, and a Master’s degree (MSc) in Market Research and Consumer Behaviour from IE Business School.
I have great interpersonal skills, time management, collaboration and communication skills. I also possess excellent leadership, problem-solving, and management skills. I have a passion for developing businesses, empowering women, and exploring cultures.
I am a People and Culture Manager at AOC Real Estate Group, and the Director of Research at Versa Research.
How to Reach Your Potential: An interview with a leader who inspires and whose insights can help you reach your potential.
“I was born and currently live in a country where the majority of girls are raised to believe that something has to give. You can’t have it all - the career and the family. And society has pushed us to believe that the family is important. I am not disputing the importance of the family but you can have both, it shouldn’t have to be a choice for women. I want my Legacy to be the ‘woman who had it all’ and who inspires generations of Nigerian women that they can have it all.”
Aspire to Be: Stories showcasing Black professionals and students who set personal goals and strive to achieve them.
“If you can dream it then you can you do it! I strongly believe God puts dreams in our minds because he knows we are capable of achieving them. Remember the saying ‘God will not give you what you cannot handle’; connect that with dreams. God will not give me the ability to dream these dreams if I cannot achieve them. So now I have dreamt, I need to put in the work to achieve them.”
Unconforming’s Expert Panel: A series of conversations trying to answer one question: how can we design for women?
“When there are gender-based differences in lived experiences, what one gender might not understand automatically becomes a tool to oppress the gender that undergoes that lived experience.”
Go Solo Series: An interview series of conversations that celebrate small business entrepreneurs & founders
“Let your business reflect who you are. Building a business that isn't a reflection of you adds a major layer of complexity.”
My Work
Speaker at 2017 African Market Research Association, African Forum
Promoting Market Research in African Countries
Speaker: Pandemic (COVID-19) Era Brand Surge: Seismic Behavioural Change
How Pandemic (COVID-19) induced changes in consumer behaviour have led (and will continue to lead) to category winners and losers.
Speaker at 2019 African Market Research Association, African Forum
An Investigation into the Lagosian pre-natal and post-natal lifestyle