Busola Akin-Olawore
Personal Website
Let’s Work Together! Contact us at Versa Research
About Me
I am a skilled qualitative research moderator and quantitative data analyst, with over 12 years of experience conducting product research, consumer research, market research and social research.
I hold an Honours Bachelor of Science (HBSc) in Psychology and Health Studies from the University of Toronto, a Data Analyst Certificate (RAPP) from Humber College, and a Master’s degree (MSc) in Market Research and Consumer Behaviour from IE Business School.
I have great interpersonal skills, time management, collaboration and communication skills. I also possess excellent leadership, problem-solving, and management skills. I have a passion for developing businesses, empowering women, and exploring cultures.
I am a People and Culture Manager at AOC Real Estate Group, and the Director of Research at Versa Research.
Featured
How to Reach Your Potential: An interview with a leader who inspires and whose insights can help you reach your potential.
“I was born and currently live in a country where the majority of girls are raised to believe that something has to give. You can’t have it all - the career and the family. And society has pushed us to believe that the family is important. I am not disputing the importance of the family but you can have both, it shouldn’t have to be a choice for women. I want my Legacy to be the ‘woman who had it all’ and who inspires generations of Nigerian women that they can have it all.”
Aspire to Be: Stories showcasing Black professionals and students who set personal goals and strive to achieve them.
“If you can dream it then you can you do it! I strongly believe God puts dreams in our minds because he knows we are capable of achieving them. Remember the saying ‘God will not give you what you cannot handle’; connect that with dreams. God will not give me the ability to dream these dreams if I cannot achieve them. So now I have dreamt, I need to put in the work to achieve them.”
Unconforming’s Expert Panel: A series of conversations trying to answer one question: how can we design for women?
“When there are gender-based differences in lived experiences, what one gender might not understand automatically becomes a tool to oppress the gender that undergoes that lived experience.”
Go Solo Series: An interview series of conversations that celebrate small business entrepreneurs & founders
“Let your business reflect who you are. Building a business that isn't a reflection of you adds a major layer of complexity.”
My Work
When your mind is telling you Noo! …. But your mouth is salivating Yess!
It all comes down to discipline! Even if you have high willpower, research has shown that when we are out of our comfort zone, it takes well thought out, consistent, structured discipline for us to exert our willpower...Entrepreneurship is out of my comfort zone...So here are the daily tips I use to increase my willpower
Nigeria’s E-Commerce Space: Booming or Dooming?
“In 2018, E-Commerce revenue in Nigeria was over $12 Billion and is expected to reach $75 Billion by 2025”
E-Commerce is the use of the Internet to purchase goods and services online. Nigeria is ranked the second country in Africa (behind Mauritius) with the highest revenues from E-Commerce and in 2019, over $56 Million in funding was raised by E-Commerce companies in Nigeria…
Marketing to Nigerians (Tips)
To look through the lens of culture, we need to understand the stages of the consumer purchasing funnel at which culture plays a role.
Effective Branding in a (Post) COVID-19 World
In many countries around the world, lockdowns and curfews are being lifted, infection rates are decreasing and economies are being rebooted. This, however, does not mean the pandemic is over, there will be no post-COVID-19 world until vaccinations are being given.
All Na Packaging! Why your Packaging is very important
It is very important that your packaging makes consumers always choose you over others but it is also essential that when you take risks in evolving and changing your packaging, consumers still trust that the product is the same.
Urbanization Gone Wrong! Urbanization in Nigeria and its influence on emigration to Canada
Urbanization in practice is great, however, it requires proper planning, funding and engagement. Failing this, the exodus of the middle class is inevitable. Those who have the education, skills and financial means to emigrate legally will surely do so in pursuit of a better life or indeed, simply a life where their basic human needs (employment, education, shelter, security) are met.
Large, Young, Dynamic — Unskilled. Recruitment Challenges in Africa
There is an alarming shortage of skilled employees in Africa, which has led to fierce competition for talent; particularly within the Digital Economy.