I am a strategic leader, with over a decade of experience in research, specializing in using insights to drive innovation and elevate client experiences. Leveraging expertise in behavioural psychology and advanced research methodologies, I deliver actionable insights that enhance client satisfaction, drive business outcomes, and fuel organizational transformation.

Some highlights of my accomplishments include:

• Leading CX and journey research initiatives that integrate seamlessly with agile processes and organizational objectives, delivering comprehensive actionable insights to shape both short- and long-term CX strategies.

• Collaborating with stakeholders across product, design, and technology teams to champion client-centric approaches and implement solutions aligned with business goals.

• Advancing research maturity within the organization by developing streamlined processes, and tools to boost efficiency while mentoring teams to achieve high-impact results.

I hold an Honours Bachelor of Science (HBSc) in Psychology and Health Studies from the University of Toronto, a Data Analyst Certificate (RAPP) from Humber College, and a Master’s degree (MSc) in Market Research and Consumer Behaviour from IE Business School.

With a proven track record of leading cross-functional teams, synthesizing complex data, and translating insights into impactful strategies, I excel at aligning research initiatives with broader business objectives. 

• How to Reach Your Potential: An interview with a leader who inspires and whose insights can help you reach your potential.

  • “I was born and currently live in a country where the majority of girls are raised to believe that something has to give. You can’t have it all - the career and the family. And society has pushed us to believe that the family is important. I am not disputing the importance of the family but you can have both, it shouldn’t have to be a choice for women. I want my Legacy to be the ‘woman who had it all’ and who inspires generations of Nigerian women that they can have it all.”

• Aspire to Be: Stories showcasing Black professionals and students who set personal goals and strive to achieve them.

  • “If you can dream it then you can you do it! I strongly believe God puts dreams in our minds because he knows we are capable of achieving them. Remember the saying ‘God will not give you what you cannot handle’; connect that with dreams. God will not give me the ability to dream these dreams if I cannot achieve them. So now I have dreamt, I need to put in the work to achieve them.”

• Unconforming’s Expert Panel: A series of conversations trying to answer one question: how can we design for women?

  • “When there are gender-based differences in lived experiences, what one gender might not understand automatically becomes a tool to oppress the gender that undergoes that lived experience.”

• Go Solo Series: An interview series of conversations that celebrate small business entrepreneurs & founders

  • “Let your business reflect who you are. Building a business that isn't a reflection of you adds a major layer of complexity.”