Coastal Grandmother

“I’ma take your grandpa’s style, I’ma take your grandpa’s style” ~ Macklemore & Ryan Lewis, Thrift Shop lyrics

Well, in this case, it should be grandma’s style!

The coastal grandmother trend was started by a Tik Toker, Lex Nicoleta in March and has been poised to be the leading trend for Summer 2022 (and maybe onwards). It is a fashion and lifestyle trend woven into one.

Coastal grandmother style can be described as an aspirational lifestyle that involves what you wear (neutral, crisp, classy staples), what you do (cooking, gardening), and the way your home looks (cozy interiors, fresh flowers, farmhouse style kitchens), and what you eat and drink (recipe book cuisines, specialty coffee, tea, wine).